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1 research outputs found
Product Complements and Substitutes in the Real World: The Relevance of “Other Products”
Author
Andrews Rick L.
Barsalou Lawrence W.
+21Â more
Bayus Barry L.
Boddy William
Brandenburger Adam M.
Christensen Clayton M.
Cooper Robert G.
Eppen Gary D.
Gates William
Graonic Milos
Hounshell David A.
Kim W. Chan
Lehmann Donald R.
MacMillan Ian C.
Matthews Diane
Moore J.
Peterson Robert A.
Porter Michael
Ratneshwar S.
Rosch Eleanor
Shapiro Carl
Utterback James M.
Winer Russell
Publication venue
'American Marketing Association (AMA)'
Publication date
Field of study
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